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Think of this as your own bank within 5 - 10 years depending on how heavily you invest in it.
Find the Perfect Policy for Your Family's Financial Security
Understanding all major life insurance types to build lasting generational wealth
Join our Membership and learn more.Build Generational Wealth Using the Rockefeller Waterfall Method
Understand permanent insurance + dynasty trusts + tax-free wealth succession
Learn Rockefeller Strategy Get Free QuoteDuration: 10, 20, or 30 years
Cost: $15–50/month ($500K, age 35)
Best for: Temporary protection (mortgage, kids' education)
Duration: Lifetime
Growth: Guaranteed 3.25–4.5% annually
Cost: $400–800/month ($1M, age 35)
Best for: Multi-generational wealth building
Duration: Lifetime
Growth: S&P 500 linked (0–13% cap)
Cost: $350–700/month ($1M, age 35)
Best for: Market exposure + downside protection
The Rockefeller Waterfall is a multi-generational wealth strategy using permanent life insurance inside irrevocable dynasty trusts. Here's how it works:
Generation 1 (You) → Funds permanent policies in dynasty trust → Death benefit → Generation 2 (Children) → Trust funds THEIR policies → Death benefit → Generation 3 (Grandchildren) → And so on for 7+ generations.
The Rockefeller Waterfall is a personal/family wealth strategy, NOT a nonprofit strategy. Here's how to structure it correctly for your community:
Age 35–75
$2M Whole Life in Dynasty Trust
Premium: $600/month
Death Benefit: $2M (tax-free)
Age 30–70
$2M policy funded by parent's death benefit
Can borrow for education/business
Death Benefit: $2M (flows to Gen 3)
Age 25–65
$2M policy funded by Gen 2's death benefit
Process repeats infinitely
Dynasty continues 90+ years
| Feature | Term Life | Whole Life | Indexed UL |
|---|---|---|---|
| Duration | 10–30 years | Lifetime ✓ | Lifetime ✓ |
| Cash Value | None | Guaranteed 3.25–4.5% ✓ | S&P 500 linked ✓ |
| Monthly Cost ($1M) | $25–50 ✓ | $600–800 | $400–600 |
| Policy Loans | No | Yes ✓ | Yes ✓ |
| Tax-Deferred Growth | N/A | Yes ✓ | Yes ✓ |
| Generational Wealth | Poor | Excellent ✓✓✓ | Excellent ✓✓✓ |
Project your family's wealth across generations using the Rockefeller Waterfall method with whole life insurance and dynasty trusts.
💡 Tip: With dynasty trust in place, death benefits avoid estate tax entirely. Without it, 40% is lost immediately.
| Generation | Year | Death Benefit | Cash Value (at death) | Tax Savings* | Amount to Next Gen |
|---|
*Tax savings = amount that would have been lost to 40% estate tax without dynasty trust
$0
Amount protected vs. traditional estate plan$0
Total value passed to final generation$0
Per generation across all yearsTerm is perfect for temporary needs (mortgage payoff, kids' education) at low cost.
Permanent (Whole Life or IUL) builds tax-deferred wealth and creates generational assets. Many families benefit from BOTH.
Yes (Whole Life, IUL, UL only). You can take policy loans against cash value at 5–6% interest. Interest stays in your family.
This is the "family banking" concept—borrow for business, education, real estate, while keeping wealth inside the family.
Dynasty trust is an irrevocable trust that owns life insurance. When you die, the death benefit goes into the trust (avoiding estate tax).
The trustee then funds NEW policies on your children. When they die, THEIR policies fund grandchildren's policies. This repeats for 90+ years automatically.
Formula: (Annual Income × Years of Support) + Debts + Education Goals + Legacy Buffer
Example: ($75K × 25) + $250K mortgage + $100K college + 25% buffer = ~$2.5M
Use the calculator above to personalize this.
NPIE members get exclusive access to Rockefeller Strategy courses, dynasty trust consultations, and family banking education.
Free course: Permanent insurance fundamentals + Dynasty trusts + Generational wealth principles
Enroll FreeAdvanced: We setup dynasty trust + purchase policies + ongoing family banking strategy
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